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Dereon Clothes - High Urban Fashion for Women

Although there are a lot of rappers, singers, and actors that have a signature clothing line, few have brought the sophistication and sensuality found at the House of Dereon. Singer, songwriter, actress and today mega superstar, Beyonce Knowles, started the company in 2006 with the help of her mother Tina Knowles, a talented seamstress who was responsible for most of the fashion worn by Beyonce and Destinys Child.

It was the buzz around Tina Knowles designs that she created for Beyonce and Destinys Child that gave birth to the idea of a fashion line. Beyonce named the brand after her grandmother, Agnez Dereon, who custom tailored clothing for private clients in Louisiana during her lifetime. Three generations of women contributed to the Dereon clothing look: Agnez, Tina, and Beyonce.

The mix of retro and vintage styles incorporated with modern hip hop influences and elements from Beyonce’s Creole ancestry make for a one of a kind line that has quickly resonated with fans and achieved acclaim from fashion critics. Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model or figurehead. She also assists and contributes design ideas to the items featured at the House of Dereon.

Plus size women will love Dereon Curvelicious. These jeans will appeal to women with curvier hips and bottoms. The junior line features more moderately priced items for a younger age group.

Bright colors and patterns, studs and luxury materials are used to create a signature look. Boot cut and skinny jeans, printed baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear.

Dereon shoes are multi-toned and ultra feminine, with sneakers, sandals, boots, and stilettos included. Items in the line are affordable for most consumers and are cheaper than designer items found in other top brands. According to Tina Knowles, it was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing.

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